In a groundbreaking move, Xiaomi, the tech giant, has unleashed its SU7 electric sedan onto the Chinese market. Boasting an impressive 495 kW power output from its twin-motor system and featuring a substantial 101 kWh CATL Qilin battery, the SU7 sets a new standard with an outstanding 800 km range.
The SU7 made a swift debut at Xiaomi stores nationwide within 24 hours of its unveiling, signaling the company’s ambitious timeline. Xiaomi’s CEO, Lei Jun, raised expectations, announcing mass production slated to kick off in the first half of 2024, with deliveries hitting the streets soon after.
Xiaomi’s flagship store in Beijing hosted the SU7’s grand premiere, setting the stage for future displays in stores across China. However, not all outlets are ready to welcome this electric marvel, with spatial challenges cited at the Mi Home store in Foshan, prompting discussions about potential adjustments in Xiaomi’s store design strategy.
The SU7, available in Aqua Blue, Mineral Gray, and Verdant Green, aligns with Xiaomi’s ecosystem approach, offering matching accessories and gadgets. Whether a harmonious symphony or a marketing strategy, this choice remains open to interpretation.
Beyond its eye-catching exterior, the SU7 introduces Xiaomi’s trump card – the HyperOS system. Replacing the existing MIUI OS, this unified system aims to seamlessly connect all Xiaomi devices. Imagine mirroring your smartphone on the car’s interior screen or turning your Mi Pad into an in-car entertainment hub.
Xiaomi boldly promises smooth compatibility with Apple products, leaving enthusiasts intrigued. However, Lei Jun cautions that this enhanced experience may come with a higher price tag.
A collaborative effort, the SU7 is assembled in the factory owned by BAIC Off-road Vehicle Co., a subsidiary of Beijing Automotive Industry Holding Co. Ltd, following a path similar to Xiaomi’s smartphone success.
Fresh off the SU7 launch, Xiaomi unveiled a dedicated website for its EV business, showcasing the company’s signature style. Despite the sleek design and tantalizing details about the SU7’s capabilities, the site leaves potential buyers eager for crucial details, such as price and delivery dates.
