In a strategic move, Xiaomi’s automotive venture, Xiaomi EV, is gearing up for a technology-centric launch event on December 28, deviating from traditional product unveilings. Xiaomi CEO Lei Jun clarified that the focus would be solely on cutting-edge technology, dispelling earlier rumors about the imminent debut of the much-anticipated electric vehicle, the SU7.
While the Xiaomi EV Weibo account, with a modest 68,000 followers, may seem small, the tech giant appears to be strategically building its online presence, adopting a phased approach to generate anticipation. This departure from the conventional smartphone launch strategy has enthusiasts speculating about Xiaomi’s calculated gamble or a well-thought-out strategy.
![Xiaomi EV](https://evpro.ae/wp-content/uploads/2023/12/arenaev_002-1-Small.jpg)
Contrary to initial expectations, the SU7 will not be revealed on December 28, aligning with a phased launch strategy common in the automotive industry. The sedan, measuring 4,997 mm in length and boasting a spacious wheelbase of 3,000 mm, positions itself uniquely against competitors like Tesla’s Model 3 and Nio’s ET5.
![Xiaomi EV](https://evpro.ae/wp-content/uploads/2023/12/image-3.png)
Highlighting Xiaomi’s commitment to range and efficiency, the SU7’s battery options, supplied by Chinese giants BYD and CATL, offer capacities of 73.6 kWh and 101 kWh. The 73.6-kWh battery provides commendable CLTC ranges of 628 km and 668 km, while the powerful 101 kWh pack pushes boundaries with an impressive 750 km and 800 km range.
![Xiaomi EV](https://evpro.ae/wp-content/uploads/2023/12/image-2.png)
In a recent interview with CCTV, Xiaomi CEO Lei Jun expressed ambitious aspirations for the SU7, emphasizing a determination to make Xiaomi a formidable player in the competitive electric vehicle landscape. The December 28 event, focusing on automotive technology, sets the stage for Xiaomi’s foray into a new era of innovation.